So it’s no longer just about ‘pink and shrink’ ; women are becoming more interested in gadgets as technology is being “feminised”. We like the “boys toys” but designed in a more appealing and useful way - and this doesn’t always mean pink and sparkly.

According to mobile phone giant Sony Ericsson, women spend more money on gadgets than shoes (wow!) - on average, £391 a year: a total of £17billion. And we’re driving the uptake online and web TV too.

It’s a change that’s long overdue. According to Gus Desbarats, chairman of design consultancy Alloy. “People are bored to tears with square boxes,” he says. “The number of devices in the home has been growing and their contribution to the decor decreasing. Who wants to live in a tech lab?”

At last manufacturers are now realising women are valid consumers when buying tech and producing products that are more appealing and attractive to women. Go girls!

Tags: Gadgets

This entry was posted on Monday, June 2nd, 2008 at 5:26 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.