Apple iTablet: What do people really think?
With the launch Apple’s iTablet just around the corner, the team at www.VoucherCodes.co.uk have conducted a survey of 3,000 people to find out what UK consumers are really expecting from the device. Mmmmm some interesting results and last minute insight into consumer expectations, including how much people are willing to pay and what the most significant features will be.
So will Steve Jobs deliver what the British public are hoping for. What do you think, would you go out and buy one?
The key findings are as follows:
Do People Want It?
54% in total would consider buying an Apple iTablet
25% would buy it at the right price
8% would buy it with the right features
14% will wait for Apple to iron out any bugs
2% would buy it immediately
40% see no use for or have no interest in it
What Would People Pay?
46% of British consumers would only be prepared to spend £250 on the Apple iTablet
25% would pay £500
21% would pay less than £100
What Do People Most Want It To Do?
Web browser
Download and read books, magazines and newspapers on the go
Download and view movies on a high resolution screen
Download, manage and play music
Writing slate that converts handwriting to text
What Do People Want to Read on the Apple iTablet?
Books (54%)
Newspapers (48%)
Work or Study Documents (26%)
Blogs (20%)
Adult material (7%)
What Would People Pay for a Weekly Newspaper Subscription on the iTablet?
Nothing (Free) (35%)
Less than £1 (17%)
£1 (12%)
£2 (16%)
£3 (5%)
Gaming
49% of British shoppers would prefer an Apple iTablet to a Nintendo DS or a Sony PSP if it could play games.
Most Popular Names for the Apple iTablet
iTablet (27%)
iPad (25%)
iSlate (12%)
Least Popular Names for the Apple iTablet
iBrick (1.43%)
iChunk (1.87%)
iSlab (2.13%)
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