I am a classic 21st century girl. I like clothes, but I don’t have time to shop. Back in March 2011 I reviewed the ShopStyle app. I still think it’s a great app, but it has one serious downside that no-one could have predicted – too many clothes. It turns out that if you’re too busy to shop, you’re also too busy to wade through pages and pages of bargain mini-dresses. You’d rather have choice of a smaller number of items targeted at you.
That’s where Style Nibble comes in. Founded by Heather Bird and Nigel Whiteoak, both previously with online site ShoeDazzle.com, Style Nibble aims to provide you with a manageable number of fashion recommendations to suit you.
The site works using a combination of automated matching based on previously revealed preference, and selection by a real-life stylist. The results are rather good.
You start by taking a simple style quiz. Don’t worry, this isn’t a difficult questionnaire where you need to enter your measurements, body shape and countless other pieces of information that you don’t have to hand. It takes about 3 minutes and all you have to do it to look at some pictures and say which one you like best. Ooo, I like the Reese Witherspoon look.
Once you’ve finished the questionnaire you get assigned to a stylist, who has their own facebook page, twitter account and email, where you can ask them questions. I’m with Olivia.
I signed up a few weeks ago and I’ve been very impressed by the results. Aside from picking trousers that I really liked and a dress I already owned, the site recommended me a comfy below the knee skirt that I wouldn’t have thought to get otherwise and which I know is going to be a perfect addition to my wardrobe for Autumn/Winter.
The site is still very new, and there are some annoyances, such as having to repeatedly log in, even when clicking through from a recommendation email, but even so I think this fills a much-needed gap in the market. Viva la Style Nibble!
This post was first published on Zoe Cunningham’s blog.