Blu-ray 3DTM engaging and emotional home entertainment viewing experience

Blu-ray 3DTM delivers an enhanced, emotional entertainment experience that engages viewers more than standard Blu-ray DiscTM or DVD, according to neurological research released this week. The research was carried out by the Mindlab International team at the Sussex Innovation Centre, Brighton, on behalf of the Blu-ray Disc Association (BDA). Testing the attention, emotion and engagement levels of different home entertainment disc formats on a group of subjects, the study found the Blu-ray 3D format to be the most effective, followed by Blu-ray Disc and then DVD. 

The neurological study, which was conducted by Mindlab International in late 2010, connected participants to monitoring equipment to record their heart rate, skin conductance (EDA) and brain activity (EEG) whilst watching film clips and trailers in Blu-ray 3D, Blu-ray and DVD formats. Subjects’ baseline readings were recorded before they were shown clips from three films in a random order to ensure that the results were as accurate as possible.


After comparing the total attention levels for each format, the results showed that on average, subjects were 12% more attentive when watching Blu-ray 3D compared to a Blu-ray Disc, and 17% more attentive when watching a Blu-ray Disc over a standard DVD. When comparing attention levels between Blu-ray 3D and a DVD, attention levels jumped by an incredible 29%.


When recording emotional response, subjects experienced a significant increase when watching Blu-ray over DVD. This peaked with an 8% increase when watching Blu-ray 3D compared to DVD.


When measuring engagement, the results found subjects to be 7% more engaged when watching Blu-ray 3D over a Blu-ray Disc, and 12% more engaged when watching a Blu-ray Disc over a standard DVD. When comparing engagement levels between Blu-ray 3D and a DVD, subjects were found to be 18% more engaged in the Blu-ray 3D clip.

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Blu-ray: 10 great things you should know!

New research commissioned by the British Video Association says that the average British living room is stuck in 1992! OMG!! Although over 11 million households have ‘all singing’ ‘all dancing’ HD ready TV, the majority of us still own a VHS player or DVD player alongside it. To be honest that’s like buying a Ferrari and driving it to the corner shop!

New generation Blu-ray players are now more affordable than ever and with Christmas just around the corner what better present for the whole family to enjoy. It’s time to ditch our old tech, move with the times and go for a bit of Blu! 

1. A One Stop Shop

Your new Blu-ray player will also play DVDs and CDs perfectly – so clear out the clutter and use it for all your entertainment needs.

2. Pixel Perfect Pictures

Blu-ray gives your favourite films a whole new look, with up to 5 times the picture quality of DVD discs.

3. Listen in

Blu-ray isn’t just about the visuals – with the option of stunning digital surround sound you will hear the difference too.

4. Could you be ready already?

Remember – if you have a Blu-ray Disc Player or a Playstation 3® and an HD Ready TV, you’re ready to see the benefits of Blu-ray. All you need to do is check you’ve got the right HDMI cable.

5. Get with the programme

Don’t get left behind – Blu-ray isn’t just a flash in the pan. All the major Hollywood studios are on board – it is the format of the future.

6. Idiot Proof Simplicity

You don’t have to worry about technology. Blu-ray is simple to use. Plug in and press play!

7. Packed with Extras

If experiencing films with the best sound and images ever isn’t enough, you can get more of them. The extra capacity of Blu-ray players allows you to immerse yourself in interviews, commentaries, games, image libraries and extra scenes.

8. Access all Areas

With its cutting edge BD Live function; Blu-ray users can access unique content online – such as chats with film directors, interactive quizzes and downloadable trailers.

9. Hard as Nails

Worried about keeping your precious new discs safe from the kids? Don’t be – coated in a special resistant layer, they are harder to ruin.

10. Blu in name and nature

It is Blu-ray for a reason – discs are read by a blue-violet laser with a short wavelength. You don’t need to worry about the science – just remember it’ll help your machine read the massive amounts of data packed onto the disc.

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