Nothing can quite prepare you for Las Vegas. The sheer size of the place, the all day gambling, the Lycra – it’s completely bonkers. Sin City is to be my home for the next five days so to get into character I’m writing this post from my hotel room in a floor length ballgown surrounded by poker chips (sort of).
Today I attended the pre-CES event called CES Unveiled at the Mandalay Bay Hotel. CES Unveiled is the official media event showcasing nearly 100 exhibitors from around the world, including CES Innovation Award winners. Key trends from Unveiled included curved smartphones, fitness technology, sound systems and smartphone accessories.
LG’s forthcoming LG G Flex was on display. LG informed us that the G Flex is the world’s first flexible, curved phone and will sport a self-healing back – ideal for those of us who scuff our phones on a regular basis. The launch date and price tag are still to be confirmed but I feel quite sure that this won’t be the last curved phone I see in Las Vegas. Curves are in!
Fashion and function met in a very stylish way on the Boostcase stand. The firm’s power boosting cases, available in Selfridges and Harrods, incorporate battery packs for the iPhone with stylish designs and additional features such as pouches for your lippy and cash.
In the fitness realm Fitbug, the movement and sleep tracker, unveiled KiK. KiK works in association with the new Fitbug Orb to essentially become your own digital coach. KiK offers a series of 12 week plans with titles such as No More Baby Belly, Diabetes and Salsa to Fitness, that you load onto your smart device via USB and subsequently provides you with video tutorials, goal setting, monitoring and expert advice.
Other eye-catching innovations spotted at CES Unveiled included the brand new Zepp – a small device that attaches to your tennis racquet or golf club and then tracks and plays back your swings allowing you to analyse and improve your game. For those conscious of the impact of UV on the skin – France’s latest beauty device ‘June’ is a bracelet that monitors how much UV you are exposed to and offers advice on how to limit the signs of ageing with recommended sun protection factors.
This was only a taster of the tech mecca that is to follow over the subsequent days and the array of gadgets to come, like everything else in Las Vegas, is going to be huge!