Eve’s Apple a premier online boutique for women with a love of designer fashion announced a first-in-industry collaboration with Adobe Scene7, purveyor of outstanding technology in online imaging. Eve’s Apple is pioneering the “autospin” model, where a visitor is immediately greeted with a 360-revolution of the designer item in question.

You are able to zoom to 10,000 pixels and revolve the product at will, rendering the piece in three-dimensional detail. In working with other industries, Adobe Scene7 has measured a startling uptick in conversion rates, owing to its industry-leading image renderings.

“Thanks to Adobe Scene7, we are now able to deliver stunning 360-degree fashion photography that captures each intimate, alluring detail of the items we sell. Every exquisite piece tantalizes and taunts,” elaborates Eve’s Apple co-founder Sari Turner. “Like a virtual dressing room, the enchanting, interactive technology brings these high-quality images to life, inviting visitors to zoom, spin, choose color options and play with their own beguiling style. Shopping from the comfort of your own home has never been so fun, so free-spirited or so personal.”

 The e-boutique offers the latest in woman’s designer fashion, shoes, and accessories by classic names like Diane von Furstenberg, Michael Kors, Catherine Malandrino, Guiseppe Zanotti, and Anna Sui, plus new favorites from House of Harlow, Nanette Lepore, Mara Hoffman and many more.

 EvesApple.com is the brainchild of long-time business partners and Louisiana boutique owners, Sari Turner and Michele Percy. It provides an online shopping experience that exudes both style and state-of-the-art design — both in the realms of fashion and e-commerce.

As you might guess from the name, ShopStyle is a shopping app. It’s available on the iPad and iPhone and Nikki blogged about it when it first came out. ShopStyle is one of my favourite apps, here’s why…

ShopStyle has access to a great range of different clothing (and shoes! and accessories!) brands from economical basics to designer extravaganza. Starting from A some of the brands available are: Alexander McQueen, Alexander Wang, Agent Provocateur, All Saints, American Apparel – hopefully you get the picture.

The products, diverse in the extreme in terms of price and quality, appear side by side in the app by default, which is slightly surreal. To tailor the view to suit your personality (and budget) you can filter by Brand, Store, Size, Colour, Price, Sale and custom Keywords.

The app is in the classic iPad design and features a short description, price and lovely pictures for each item. The layout, speed of search and quantity of items make this a much nicer experience than using the shops’ own websites.

To purchase an item you are taken to the shops’ own site, meaning you have to set up several accounts and can’t make cross-shop purchases in one go. However, although this is irritating, as an IT professional I understand why they have structured the site this way – they’re reusing the existing stock systems that the shops have already invested in. If ShopStyle had decided to track each store’s inventory directly, this would have taken so much effort for each shop that the app would never have got off the ground.

There is also a small bonus for iPad users, as the current system means that ShopStyle must therefore have checked that the websites work with Safari on iPad (unlike some other big brand sites!).

ShopStyle is an absolute life saver for me and means that I actually have some clothes, when I wouldn’t have time to go shopping otherwise!

If you haven’t tried it, please do give it a go. Even if you don’t buy anything, you can now window shop from the luxury of your own home/iPad/iPhone whatever your gadget of choice is!

www.shopstyle.co.uk

If you luv getting a bargain and shopping in the sales then check out www.salesgossip.co.uk.  It’s a new funky website for all your Sales Updates for those of us who just love to shop!

We have all been there. You turn up at a shop only to realise that the sale has been on for 5 days and there is nothing decent left. If only you knew about it the first day it was on that would have been *SO* much better.

SalesGossip is the only service that will allow you to find out about ANY sale going on in your nearest high street as soon as it is on. L ondon is the city that is being focused on at the moment but  they will be expanding to a lot more – very soon.

It’s pretty exclusive too, in the first 6 months the number of subscribers is limited to 500. You can still go online and see the information but only you will receive the email and text alerts.

Subscribe

Just send an email to Iwant@salesgossip.co.uk with your name, email and mobile number and let them know whether you would like to receive email and text alerts (all free of charge). You can also let them know which are your favourite shops and brands so they can make sure they are covering them. Easy peasy!

What chick wouldn’t like to save 80% on Prada, Marc Jacobs and Chloe this season? What about up to 90% off pampering? Or a £60 shopping voucher for just a tenner. Me, me and more me!

Apprentice winner Michelle Dewberry along with her business partner Vicky Zadeh, are set to launch their new business www.chiconomise.com , the one-stop shop to save girls money on all the things we like –  fashion, beauty, lifestyle and home.

With so many sample sales, high street sales, online sales and private shopping clubs, it can all get a bit much and mind boggling!  With so much choice, saving money can be a full time job, and for Chiconomise that’s exactly what they do, they do the hard work for you.

They trawl through every private fashion shopping club, all the sample sales and the new online saving concepts that not enough of us girls know about. They weed out the ones with the catches and explain what the deal is with the others.  They even work with some fab boutique brands to offer their readers exclusive deals on items guaranteed to get people talking.  Perfect!

For more details check out www.chiconomise.com

A new online shopping companion which reads, encrypts and transmits your personal credit card data directly to the online payment page.

Set to totally revolutionise the way you shop online, this groundbreaking USB gadget will ensure ease and security when purchasing items online. Simply swipe your card and click ‘confirm’ via the onscreen purchase wizard and your encrypted details will appear in the relevant boxes. The only detail you’ll need to add is your 3-digital security code.  

But there’s more to SmartSwipe than speed and convenience. It also protects your information form hackers, malicious software, and unsecure websites all because your personal information is encrypted before it even enters your computer. 

Compatible with virtually any website that accepts credit/debit card payments, SmartSwipe is so easy to use you’ll wonder how you ever managed without it.

Availale from June on www.Firebox.com  price £69.99