As you might guess from the name, ShopStyle is a shopping app. It’s available on the iPad and iPhone and Nikki blogged about it when it first came out. ShopStyle is one of my favourite apps, here’s why…
ShopStyle has access to a great range of different clothing (and shoes! and accessories!) brands from economical basics to designer extravaganza. Starting from A some of the brands available are: Alexander McQueen, Alexander Wang, Agent Provocateur, All Saints, American Apparel – hopefully you get the picture.
The products, diverse in the extreme in terms of price and quality, appear side by side in the app by default, which is slightly surreal. To tailor the view to suit your personality (and budget) you can filter by Brand, Store, Size, Colour, Price, Sale and custom Keywords.
The app is in the classic iPad design and features a short description, price and lovely pictures for each item. The layout, speed of search and quantity of items make this a much nicer experience than using the shops’ own websites.
To purchase an item you are taken to the shops’ own site, meaning you have to set up several accounts and can’t make cross-shop purchases in one go. However, although this is irritating, as an IT professional I understand why they have structured the site this way – they’re reusing the existing stock systems that the shops have already invested in. If ShopStyle had decided to track each store’s inventory directly, this would have taken so much effort for each shop that the app would never have got off the ground.
There is also a small bonus for iPad users, as the current system means that ShopStyle must therefore have checked that the websites work with Safari on iPad (unlike some other big brand sites!).
ShopStyle is an absolute life saver for me and means that I actually have some clothes, when I wouldn’t have time to go shopping otherwise!
If you haven’t tried it, please do give it a go. Even if you don’t buy anything, you can now window shop from the luxury of your own home/iPad/iPhone whatever your gadget of choice is!