steve jobs

iPad 2: thinner, lighter, faster, facetime

Apple have just officially announced the second generation iPad. Steve Jobs and a couple of other senior Apple executives presented the new, much anticipated, iPad, displaying it’s new features live on stage.

The iPad 2, which will run iOS 4.3, has been given a release date of March 11th. It has a brand-spanking new 1GHz A5 chip, which is reportedly, twice as fast as its predecessors. It also comes as somewhat of a relief to see that Apple have, finally, after much public outcry, decided to put a front and rear camera on the iPad 2.

Another major talking point is that the iPad 2 looks like it’s been on a rather successful crash-course diet, as it is now 33% thinner, measuring in at a super-thin 8.8mm (slimmer then the iPhone 4) and weighing only 600g.

Impressively, Apple claim that the iPad 2, which is set to be available in either black or white, will, just like its older sibling, maintain a 10 hour battery life despite the improved performance and additional features.

As well as now having FaceTime compatibility and a larger speaker grille, the iPad 2 also comes with HDMI output. However, you will need to shell out a further $39 to buy the required HDMI lead as Apple do not supply it with the iPad, the sneaky sods.

There are also additional ‘add-ons’ in the form of new, iPad exclusive, apps.

iMovie and Garageband, two flagship pieces of Apple software, have been made iPad compatible. These two new apps looked great as they were thoroughly demonstrated on stage, during the press conference.

The apps will be available for $4.99 each, a bargain in Steve Jobs’ eyes, “I cannot tell you how many hours teenagers are going to spend making music with this.” His words, not mine.

Mr Jobs has also been busy working on another project, a new cover. Not to take anything away from Mr Jobs’ hard work but the cover is, essentially, some thin magnets wrapped in your choice of coloured poly ($39) or leather ($69).

Don’t go thinking it’s just some expensive piece of material though, oh no, when the cover is placed on the iPad 2 it puts it into sleep mode and it is then awoken when the cover is removed.

Jobs is probably rather smug about the fact that his new cover can also be folded into a triangular stand, on which you can prop up your iPad 2 at an eye-friendly angle. It means no more having to burn all those calories by holding your iPad when you play Angry Birds!

Prices start at $499 for the WiFi 16GB model and $629 for the WiFi + 3G 16GB model.

Pre-orders are not yet being taken but in the meantime first generation iPad prices have been slashed to $399.

Apple iTablet: What do people really think?

 

With the launch Apple’s iTablet just around the corner, the team at www.VoucherCodes.co.uk have conducted a survey of 3,000 people to find out what UK consumers are really expecting from the device.  Mmmmm some interesting results and last minute insight into consumer expectations, including how much people are willing to pay and what the most significant features will be.

So will Steve Jobs deliver what the British public are hoping for. What do you think, would you go out and buy one?

The key findings are as follows:

Do People Want It?

54% in total would consider buying an Apple iTablet
25% would buy it at the right price
8% would buy it with the right features
14% will wait for Apple to iron out any bugs
2% would buy it immediately
40% see no use for or have no interest in it

What Would People Pay?

46% of British consumers would only be prepared to spend £250 on the Apple iTablet
25% would pay £500
21% would pay less than £100

What Do People Most Want It To Do?

Web browser
Download and read books, magazines and newspapers on the go
Download and view movies on a high resolution screen
Download, manage and play music
Writing slate that converts handwriting to text

What Do People Want to Read on the Apple iTablet?

Books (54%)
Newspapers (48%)
Work or Study Documents (26%)
Blogs (20%)
Adult material (7%)

What Would People Pay for a Weekly Newspaper Subscription on the iTablet?

Nothing (Free) (35%)
Less than £1 (17%)
£1 (12%)
£2 (16%)
£3 (5%)
Gaming
49% of British shoppers would prefer an Apple iTablet to a Nintendo DS or a Sony PSP if it could play games.

Most Popular Names for the Apple iTablet

iTablet (27%)
iPad (25%)
iSlate (12%)

Least Popular Names for the Apple iTablet

iBrick (1.43%)
iChunk (1.87%)
iSlab (2.13%)