Surveys

Diamonds vs Gadgets

According to a survey conducted by Oxygen Network, 3 out of 4 women would choose a sexy high end tv or a top of the range mobile phone over a pair of Jimmy Choos or a diamond necklace - can this really be true,?! Well apparently so but it makes me wonder, is it a case of either / or as im sure most women would like both - I know I would ! or is that just me me me

Being a girl geek and believe me I love all things gadgety and furthermore beat a lot of my male frirends on the gadget front I’m not sure if I would actually prefer an all singing all dancing ipod from my beloved instead of a nice shiny diamond necklace in a red and gold box.

It’s definitely true that women are embracing technology and the gender gap is rapidly disappearing in this area - “here here” - and whats more advertisers’ are coming round to the fact that they should not talk down to women when selling tech as we are now valid consumers, but why does an increased interest in technology mean that we like flowers and chocolates less, i’m not sure it does, tech rules but when all is said and done, diamonds are a girls best friend….